| Name der Website | ChatGPT – Kommentar | Link |
|---|---|---|
| German with Thomas | Worth studying: how he turns rather abstract teaching into concrete benefits. | https://www.germanwiththomas.com/ |
| German with Christina | Worth studying: how she answers the question “Why should I choose this particular teacher?” | https://germanwithchristina.com/ |
| German with Isabel | Worth studying: the balance between credentials and personal presentation. | https://www.germanwithisabel.com/ |
| German with Anja | Worth studying: the distinction between selling lessons and selling the result of the lessons. | https://www.germanwithanja.com/ |
| German with Aileen | Worth studying: how little information you actually need on the first page. | https://germanwithaileen.carrd.co/ |
| 1zu1Deutsch Kai | Worth studying: the customer journey and the way an initially vague service (“German lessons”) becomes a clearly structured product. | https://www.1zu1deutsch.de/ |
| Learn German with Andrea | Worth studying: how she describes the practical organization of the lessons—prices, cancellation, billing, levels, etc. | https://www.andreathiel.com/ |
| Deutschtutorin Claudia Schumann | Worth studying: personal branding—making the website feel like “I’m going to learn with Claudia”, rather than “I’m enrolling in a German course.” | https://de-tutorin.com/ |
| Lernen mit Nathalie | Worth studying: how a teacher can describe a teaching philosophy without writing a long pedagogical essay. | https://lernenmitnathalie.com/ |
| Andrea Stadler – Online Deutsch | Worth studying: particularly the language she uses to describe the relationship between teacher and learner. | |
| German Teacher Sigal Dvir | Very clean and simple. She organizes the offer around conversation, grammar, vocabulary and writing, and explicitly says that English explanations are available when necessary. | https://www.german-teacher.com/ |
| Nina Buschmann – German & English | Interesting because she combines German lessons with English and intercultural training. Her site uses phrases such as “Grammar made simple” and “confidence made real” and puts considerable emphasis on flexible, personalized lessons. | https://ninabuschmann.com/ |
| ChatGPT – Dialog | https://chatgpt.com/share/6aa63047-0d50-83eb-888b-923c7bb1f6ad |
ChatGPT – Dialog
I teach German, mostly to English speaking people, and I’m trying to build a website to offer my service. This link https://germanwithlaura.com/ is an example of somebody doing the same. Can you give me about 10 more links to websites of teachers that offer their services as German teachers without working for a language school of any sort? I need inspiration for the texts I will have to put on my website, but my marketing skills are below zero.
Absolutely. And I think your instinct is right: looking at the websites of successful individual teachers is much more useful than looking at generic “language-school” websites. You can study how they present themselves, describe their teaching philosophy, identify their target audience, formulate benefits, and structure their offers.
I searched specifically for individual teachers/independent teaching businesses, rather than teachers whose personal pages are essentially profiles on a language-school website.
Here are 10+ that I think are worth studying:
1. German with Thomas
This is probably one of the ones I’d study most closely.
Thomas immediately addresses several concrete reasons someone might want a teacher: speaking more confidently, exams, work, everyday German. He also has a particularly good concept around “Real Life German” and explains why that matters.
Worth studying: how he turns rather abstract teaching into concrete benefits.
2. German with Christina
Christina targets a fairly specific audience: expats and international professionals. She describes her lessons as warm, practical and communication-oriented and explains her bilingual background as part of her value proposition.
Worth studying: how she answers the question “Why should I choose this particular teacher?”
3. German with Isabel
A very straightforward independent-teacher website. Isabel establishes her qualifications and experience fairly quickly and then moves to the actual offer: individualized online one-to-one lessons from A1–C1.
Worth studying: the balance between credentials and personal presentation.
4. German with Anja
This one is particularly interesting from a marketing perspective.
The headline is not “I am a qualified German teacher.” Instead:
Learn German with Confidence
And then the site talks about being able to speak naturally, respond confidently, build usable vocabulary and sound more natural.
Worth studying: the distinction between selling lessons and selling the result of the lessons.
5. German with Aileen
A relatively simple site, which is actually useful if you’re building your own website and don’t want something enormously complicated.
She presents herself, specifies A1–B2, explains that the lessons are private and flexible, and gives the visitor a very clear route toward booking.
Worth studying: how little information you actually need on the first page.
6. 1zu1Deutsch – Kai
This is a somewhat more developed business, but still essentially centered around one teacher.
I particularly like the way Kai asks what the learner wants to accomplish—daily life, medicine, career, exams—and then describes specific areas such as conversation, writing, grammar, pronunciation and professional language. He also has a very clearly explained process from consultation → trial lesson → individual plan → lessons.
Worth studying: the customer journey and the way an initially vague service (“German lessons”) becomes a clearly structured product.
7. Learn German with Andrea
Andrea’s site is particularly interesting because she offers both individual lessons and small groups. She repeatedly emphasizes individual goals and learning style, flexibility and a free trial lesson.
Worth studying: how she describes the practical organization of the lessons—prices, cancellation, billing, levels, etc.
8. Deutschtutorin Claudia Schumann
This is another genuinely personal teacher brand. Her central phrase is:
Your personal German teacher
She combines her qualifications with a much more personal presentation and emphasizes communication, cultural understanding and individualized teaching.
Worth studying: personal branding—making the website feel like “I’m going to learn with Claudia”, rather than “I’m enrolling in a German course.”
9. Lernen mit Nathalie
Nathalie has a nice example of specialization. She explicitly describes her German teaching for adults as conversation-focused and confidence-building rather than simply offering “German A1–C2.”
Worth studying: how a teacher can describe a teaching philosophy without writing a long pedagogical essay.
10. Andrea Stadler – Online Deutsch
This one is somewhat more traditional, but it contains interesting material about her conception of the teacher/student relationship, individual learning plans, goals and needs. She also offers private lessons, paired lessons and exam preparation.
Worth studying: particularly the language she uses to describe the relationship between teacher and learner.
A couple of additional ones
Very clean and simple. She organizes the offer around conversation, grammar, vocabulary and writing, and explicitly says that English explanations are available when necessary.
12. Nina Buschmann – German & English
Interesting because she combines German lessons with English and intercultural training. Her site uses phrases such as “Grammar made simple” and “confidence made real” and puts considerable emphasis on flexible, personalized lessons.
But here’s what I think would be especially useful for you
You said:
“I need inspiration for the texts I will have to put on my website, but my marketing skills are below zero.”
I wouldn’t simply copy the structure of one of these sites. I’d extract the recurring marketing ideas from perhaps 8–10 of them and then build your website around your particular strengths as a teacher.
For example, almost all of these websites answer some version of these questions:
| Question the website must answer | Typical content |
|---|---|
| Who are you? | teacher, qualifications, experience, personality |
| Who is this for? | beginners, advanced learners, expats, professionals, etc. |
| Why should I learn with you? | your particular approach/strength |
| What will I actually get? | conversation, grammar, writing, exam preparation, etc. |
| What will improve? | confidence, fluency, accuracy, professional communication |
| How do lessons work? | online/in person, duration, frequency |
| Can you help someone like me? | concrete learner situations |
| What does it cost? | prices/packages |
| What do other students say? | testimonials |
| What do I do now? | contact/book a trial lesson |
And there’s an important distinction between two kinds of wording:
Teacher-oriented:
I offer individualized German lessons for learners of all levels.
versus
Learner-oriented:
You understand German quite well—but when you have to speak, you can’t find the words quickly enough. In my lessons, we’ll work specifically on getting you from understanding German to actually using it confidently.
The second one is much more powerful marketing, even though it is describing essentially the same service.
I could actually help you with the next step
If you want, we can make this much more concrete.
You could tell me a little about your German teaching service—for example:
- who you mainly teach (English-speaking adults? professionals? expats? university students?)
- which levels you teach
- whether you teach online, in person, or both
- what you think you’re particularly good at as a teacher
- what kinds of German you teach (general German, conversation, grammar, writing, business German, etc.)
- whether you have particular types of students you like teaching
- anything that makes your approach different from a conventional language course
Then I can analyze the websites above from a marketing point of view and help you construct the actual text for your own website, section by section—e.g. Home page → “About me” → “My lessons” → “Who I teach” → “Why learn with me?” → pricing → FAQ → contact/booking.
And since you specifically say that marketing isn’t your strength, I can do the marketing thinking while keeping the language sounding like a real German teacher rather than a marketing agency. That would probably be the most useful way to approach this.
I’ll have to digest all these interesting recommendations you just gave me. I’ll certainly come back to you reacting, among other things – to your suggestions.
Of course. Take your time—there’s quite a lot there to digest.
When you come back, we can approach it systematically rather than trying to write the whole website at once. In particular, I think it would be useful to distinguish between:
- What you actually offer as a teacher
- Who your ideal students are
- What makes your teaching different
- What problems your students want to solve
- How to turn all of that into convincing but natural website copy
And we can use the other teachers’ websites as a kind of marketing laboratory: what works, what sounds clichéd, what feels authentic, and what might suit your personality and teaching style.
Whenever you’re ready, just come back with your reactions—even if they’re something like “I really dislike the way X presents himself, but I like Y’s approach.” Those reactions will actually be very useful for developing your own site.